Our work touches many realms within an organization and represents many flavors of assignment. Here are just a few recent examples.
Compositions
Breakthrough Collaboration
Breakthrough Collaboration is an organizational development company seeking to firmly establish its brand presence in the academic marketplace and develop “bespoke” products and programs that can be leveraged across multiple client categories.
work included: strategic planning, branding, marketing programming, operational consulting and product development.
A direct primary care offering designed to challenge the “traditional healthcare model”. With a flat fee for all primary care services, no charges for office visits or co-pays, access to your provider in real time, and advocacy not confined by a hospital or healthcare system, Marshall Health delivers highly personal, truly patient focused care that always puts their needs front and center.
work included: visioning, business and financial planning, all brand elements including ID, positioning, sales and marketing materials, website, signage, community outreach and on-going business consultation.
mix
Mix is a retail application that allows shoppers to validate fashion choices against their personal profile for better fit, ability to mix and match outfits, links to what is in their “virtual closet” and to take advantage of “value offers” that might exist for those items.
work included: strategy and business plan creation, branding, UI/UX design, technology development
A collection of private equity owned investments, in the medical sample delivery space, looking to unify under a new umbrella brand to align and solidify the offerings, increase opportunities for cross-selling, build a more compelling story and position the combination for resale.
work included: discovery, competitive research, vision, mission and values, brand strategy, naming, visual brand elements including ID, typographic and color systems, core stationery items, brand vocabulary and positioning, rollout strategy/ideas.
Play is a product that applies an array of cutting edge research, brain science and practical exercises to increase capacity within an organization’s various teams for creativity, innovation and activation.
work included: strategic and business planning, branding, product design, training exercises creation, sales and marketing strategies and materials
the wellesley effect
Wellesley College was looking to leverage a new fundraising app in $500M+ Capital Campaign to increase effectiveness, level of giving, and participation of “non-traditional” givers.
work included: communications and sales strategy and coaching, technology assessment and recommendations